BHM
Smarter, lighter
Services
Web design, UX, development, content architecture, content creation, photography
About the project
The Federation of University Graduates (BHM) needed a new web solution to provide its members, who work in government institutions, municipalities, and the private sector, with access to important information about their rights, available services, and BHM’s operations.
The website needed to be innovative, interactive, and user-friendly to serve a broad and diverse member base. Hugsmiðjan was selected for the project due to its successful partnership with BHM spanning over a decade, during which it has proven its ability to deliver web solutions that combine high-quality design with exceptional user experience. Thanks to Hugsmiðjan’s expertise, complex needs were translated into a streamlined, tailored solution that meets the needs of both BHM and its members.
Writing for the web and content creation
In collaboration with a content editor at BHM, we experimented and worked on specific sections of the website until we had examples of typical content types to rely on. Part of the process also involved deciding how to handle certain texts, such as those related to legal issues in labor law, which are lengthy and may not be particularly engaging for the average reader.
Þórarinn Stefánsson, consultant at Hugsmiðjan
The wow factor
BHM had recently undergone rebranding with the advertising agency Kontor, and as a result, we received a fresh color palette and a new logo which were exciting to work with. However, a visual identity consists of more elements, including photography. We decided to capture the atmosphere of the new website with comprehensive photography sessions.
Extensive content and multiple topics
In the content creation for the new website, we adopted a somewhat different tone than before and tried to avoid direct copies from the old site, while ensuring that important information was not lost. The design of the new website includes a different structure for the content, for example, by preventing the navigation structure from becoming very deep.
We are thrilled with the outcome
It was a large project to redesign the BHM website from scratch. The goal was to present complex content in the simplest way possible, making the website much more accessible, personal, smarter, and lighter than before. Hugsmiðjan was involved in all aspects of this work with us, from shaping the focus to assisting with text writing and taking photos for the website. The visual aspect is very important, and good design, images, and clear text play a key role in capturing the user's attention and guiding them forward. Everything turned out exceptionally well, and we are thrilled with the outcome.
Þórhildur Þorkelsdóttir, Marketing Manager BHM
Awards and recognitions
Awwwards
Content/news website of the year