Icelandic Art Center
Curation, connection
Services
UX, web design, development, content architecture, animations and motion design
About the project
The Icelandic Art Center supports contemporary Icelandic art and promotes it internationally through grants, collaboration, and a range of other initiatives. It provides support for professional team projects, artist residencies, and international cooperation between artists. In addition, the Icelandic Art Center plays a key role in selecting and presenting Iceland’s contribution to the Venice Biennale.
The new website of the Icelandic Art Center serves as an information hub for curators, journalists, visual artists, and cultural institutions, offering reliable information about exhibition venues and events across the country. The exhibition calendar is a tool that allows users to filter listings based on their interests, accessibility, location, opening hours, and more.
Professional information hub
The Icelandic Art Center supports contemporary Icelandic art and promotes it beyond national borders through grants, collaboration, and various other projects. It provides assistance with professional team projects, guest visits, and international collaboration between artists. Additionally, the Icelandic Art Center plays a key role in selecting and presenting Iceland’s contribution to the Venice Biennale.
The new website of the Icelandic Art Center is a resource for curators, journalists, visual artists, and artistic institutions, providing reliable information about exhibition venues and shows across the country. The exhibition calendar on the website is a tool that allows users to filter listings based on their interests, accessibility, location, opening hours, and more.
Discovery with design thinking
Our focus was on user stories and our target demographic, especially international visitors and locals interested in Icelandic art. Since most users access content via smartphones, it's crucial for the website to be mobile-friendly. We agreed on a minimalistic design approach that showcases the artwork effectively. To achieve this, we worked in close partnership with Studio Studio.
Design collaborations
Studio Studio
Technical approach
Choice of software
We decided to use Payload as a platform because of the flexibility it offers. It was particularly well-suited for the IAC website, as we could easily customize the structure of the content according to the needs of the art center. In addition to the editor, artists can upload their own content, and Payload works well for this as the access control is also flexible.
Content creation and beyond
Minimal design - let the art shine
The Icelandic Art Center website has a clear purpose: to promote Icelandic contemporary art. In terms of content, it's a visual dream come true for us. The images of the artworks are the main focus, and we treat them with great respect, never cutting off the top or altering them in any way. The artwork speaks for itself, while the website is fresh and stylish.
We are over the moon with our new website and the collaboration
The project was big and required integrating a lot of content into the website. Hugsmiðjan understood the project right from the beginning and worked on it with enthusiasm and dedication.
Auður Jörundsdóttir, Director of The Center for Icelandic Art
Awwwards
Public Web of the Year
Web of the Year - small businesses