The Icelandic Cancer Society
Focus on warmth and accessibility
Services
Web design, UX, development, content architecture, motion design
About the project
The new website for the Icelandic Cancer Society combines four sites into a single flexible solution that encompasses education, prevention, research, fundraising, and campaign projects. The website brings attention to the society’s fundraising efforts, and allows users to contribute to this important cause in a simple way. Warmth and accessibility are prioritized in the design.
Objectives
The Cancer Society emphasizes cancer prevention through education. The website serves as a hub for factual information, offering tips, articles, and guidelines on healthy living and early detection from professionals in the field. With all the misinformation going around this hub of truth is increasingly important.
The new website creates ways for the public to contribute to cancer research efforts, creating a transparent channel for fundraising, both for research and essential services.
The society provides services for cancer patients and their families, including counseling, support groups, events and financial assistance. The website makes it easier to access information about available services.
Fundraising
The Pink Ribbon unites us in the fight against cancer and is one of Iceland's largest annual marketing campaigns. The new website offers a special focus on the Pink Ribbon campaign. It allows the application of the pink theme color throughout the site during the campaign, conveying messages of hope and solidarity. A user-friendly layout supports marketing and educational content, with a call-to-action for donations. The web solution effectively aligns with the campaign theming the whole site pink for the duration of the campaign, from an engaging countdown at the start to participant appreciation afterward.
Trust, Professionalism, Care and Respect
Approach
To align the design with the Cancer Society's values we placed emphasis on warmth and accessibility in design so that users receive the best possible experience. The Campaign projects receive a dedicated space on the website. We applied color theming in the design as it sets the visual tone and enhances the user experience. It is possible to apply the theme colors from ongoing campaigns to the entire website or specific sections, strengthening the campaign's presence.
Technical issues
Payload - a flexible solution
The web solution encompasses the Cancer Society's service, research, education, and prevention work and fundraising. A significant focus is placed on all components including analysis, design, programming, activation, API connections, and search functionality. A new CMS system along with a customized interface and functionality tailored to the society’s needs.