Viska
Welcome to Viska
Services
Web design, UX, development, content architecture, photography
About the project
The goal of the web solution is to strengthen Viska’s external image and ensure that digital services are at the forefront. Users should be able to self-serve, easily find the information they need, and get in touch when necessary.
The website must also create a strong first impression that inspires trust, interest, and the feeling of “this is where I want to be.”
In designing the site, great emphasis was placed on high-quality visuals and user engagement. Icelandic photography plays a key role in the website’s overall look and contributes to a strong and trustworthy image of Viska.
Viska is a modern and progressive trade union whose services and advocacy are built on a Nordic model and a holistic approach that benefits its members.
Objectives
With a direct connection to the content provider, information on the labor law is automatically updated. Collective agreements have been transformed into a digital, searchable format, and users can also view their revision history (diff). A powerful search engine filters content by key topics and searches across all documents, including collective agreements.
The "Key to Registration" simplifies sign-up for Viska, and digital forms are directly linked to the CRM system for faster and more efficient processing of service requests.
Technical approach
Enhanced search
Viska is committed to utilizing technology to address all major issues. The smart search function searches across everything. Data from the content provider is displayed on the labor law page, ensuring that the information is always automatically updated. Viska's collective agreement solution is powerful and innovative. All agreements have been transformed into a digital, searchable format, allowing users to also view their revision history (diff). This is an ambitious project that most are still resolving using .pdf and .docx files. Technology and user-friendliness take precedence.
Content
Design and engagement
There is a strong emphasis on design and user engagement, with photographs of Icelandic environments playing a key role for the brand. A powerful search engine enables filtering of content by key topics and searching across all documents, including collective agreements. Viska publishes surveys, labor market analyses, and news about its activities.
Design collaboration
Jökulá
Real-world stories need real photographs
Iceland is small, and it is often not an option to use stock photo banks since the images are obviously not from our Icelandic reality. Brand and content photography is an important part of content creation for a new website and involves creating relevant and cohesive visual material that matches the brand. To tell real-world stories, real images are necessary. It was very rewarding to be trusted with all the photography for the Viska website.
Jóhanna Helga Þorkelsdóttir, Creative director and photographer